How storytelling and structure can help you in business

I’m very grateful for the day I met Hollywood and facebook exec Chris Adams at a backyard parent catch-up in Brisbane.

Chris is “into” a lot of things I am really  interested in: movies, writing, presenting, pitching, Obama, Bono and working to help good causes. Chris has worked in these areas at the highest levels. You can imagine how much I want to learn from him!

As a movie exec Chris helped create “Syriana” and “An Inconvenient Truth”

He is a big fan of Bono and is on the board of the Global Poverty Project (as is Bono)

He works with a talented young guy who created the social media for Obama’s 2008 Campaign.

He has met (and in some cases worked with many of my heroes) including George Clooney and Apple evangelist Guy Kawasaki.

The best thing is Chris is willing to share his knowledge and experience – and yes, he is very colourful and forthcoming with his opinions (so American!).

Chris does a lot of teaching and speaking or free. He also gets paid a lot to share his knowledge – but he does a lot of teaching (especially to students) or free.

Anyway, I’ve been capturing Chris experience (I’ve called it Biz-dom – Business Wisdom) and we started something called “The Whiteboard sessions” where we let Chris loose in front of a Whiteboard. Often we don’t know where he’s going to go – but it’s a great way to capture his biz-dom.

As you’ll see, Chris thinks “big and fast” and he writes and draws “big and fast”!

In our first session we move through a variety of topics from:

What use poetry and storytelling are in business communication – marketing poems and haikus!

The greatest poem in marketing

Story arcs

The Wardrobe metaphor

And so much more.

Go get yourself a cup of coffee or herbal tea – maybe get out a pen and notebook – and please enjoy Chris Adams

The Whiteboard Sessions #1

If you are new to this blog

Who is writing this?

I’m Tony Biancotti – an Australian  journalist turned communication consultant and I learn lots from former Hollywood exec and Facebook exec Chris Adams (who now lives in Brisbane). Chris and I catch up every month or so and I capture his views (on business, presenting, pitching etc) on camera. I write the text (my opinion)  in these posts and Chris gives his opinion in the video.




  1. Ludwina Dautovic

    As a business coach and mentor I am constantly asking my clients “Whats your story?” It’s a challenge to get them to understand the power of creating a metaphor/story for their business and its relation to the client/customer. Thanks Chris for the demonstration.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s